{"id":2703,"date":"2018-01-18T22:00:12","date_gmt":"2018-01-18T21:00:12","guid":{"rendered":"http:\/\/2019.firstclass-communication.com\/?page_id=2703"},"modified":"2020-06-09T15:57:58","modified_gmt":"2020-06-09T13:57:58","slug":"markenpositionierung","status":"publish","type":"page","link":"https:\/\/firstclass-communication.com\/?page_id=2703","title":{"rendered":"Markenpositionierung"},"content":{"rendered":"<p>[vc_row full_width=&#8220;stretch_row&#8220;][vc_column][rev_slider_vc alias=&#8220;markenpositionierung&#8220;][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1516660443771{padding-top: 100px !important;padding-bottom: 70px !important;}&#8220;][vc_column width=&#8220;1\/4&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1516660436179{padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8220;][vc_column_text]<\/p>\n<p class=\"lead\" style=\"text-align: justify;\"><span>Die Positionierung im Marketing bezeichnet das gezielte, planm\u00e4\u00dfige Schaffen und Herausstellen von St\u00e4rken und Qualit\u00e4ten, durch die sich ein Produkt oder eine Dienstleistung in der Einsch\u00e4tzung der Zielgruppe klar und positiv von anderen Produkten oder Dienstleistungen unterscheidet. <a href=\"https:\/\/de.wikipedia.org\/wiki\/David_Ogilvy\">David Ogilvys<\/a> Definition der Positionierung lautete kurz: \u201eWas das Produkt leistet \u2013 und f\u00fcr wen. Hier beginnt unser Job f\u00fcr Ihre Produkte und Dienstleistungen eben diese zu Positionieren durch die Elemente: Konkurrenz im relevanten Markt, Produktcharakteristika und emotionale Assoziationen, Angaben \u00fcber die Pr\u00e4ferenzen von (potentiellen) Kunden f\u00fcr die Idealwahrnehmung.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/4&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; css=&#8220;.vc_custom_1516705590250{background-color: #1e73be !important;}&#8220;][vc_column width=&#8220;1\/6&#8243;][\/vc_column][vc_column width=&#8220;2\/3&#8243; css=&#8220;.vc_custom_1516705378761{padding-bottom: 40px !important;}&#8220;][vc_column_text css=&#8220;.vc_custom_1516705371869{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8220;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Gratis Newsletter<\/span><\/h2>\n<p>[\/vc_column_text]<div class=\"vcop-space\" style=\"height:10px\"><\/div><div class=\"vcop-space\" style=\"height:10px\"><\/div>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f730-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"730\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/index.php?rest_route=%2Fwp%2Fv2%2Fpages%2F2703#wpcf7-f730-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"730\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f730-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"row text-center\">\n\t<div class=\"col-md-3 col-md-offset-2 col-sm-4\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"text-880\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Vorname \/ Nachname\" value=\"\" type=\"text\" name=\"text-880\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-md-3 col-sm-4\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-Mail Adresse\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-md-2 col-sm-4\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn--primary type--uppercase\" type=\"submit\" value=\"anmelden\" \/>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-sm-12\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-490\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last input-checkbox\"><label><\/label><input type=\"checkbox\" name=\"checkbox-490[]\" value=\"\" \/><span class=\"wpcf7-list-item-label\"><\/span><\/span><\/span><\/span><span class=\"type--fine-print\" style=\"color:#ffffff;\">Ja, ich stimme den Bedingungen zu. <a href=\"https:\/\/firstclass-communication.com\/datenschutzerklaerung\/\">Datenschutzerkl\u00e4rung<\/a><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8220;stretch_row&#8220;][vc_column][rev_slider_vc 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